Home Improvement Marketing

Home improvement marketing does not have to be an investment of time and money that breaks the bank. By utilizing some sound principles, and being determined to stick with a consistent marketing plan, contractors can see a growth in their business that will last for years.

The first place that most contractors need to start is with their own website. Picture the website as a large commercial fishing vessel. This vessel uses fishing nets to pull in fish. The nets are the different means of advertising. The fish, of course, are the customers.

One net could be a newsletter sent via email. The newsletter could contain seasonal articles about keeping their home in top condition as well as recipes and coupons for different services.

Another net could be a blog. The blog is a place where the contractor can share opinions on changes in the industry or discuss topics that typically receive a lot of questions.

YouTube, DailyMotion and other similar video sites can be a third net. These self directed video sites allows contractors to use one of the best advertising mediums to get their message out to their audience.

Finally, contractors can use old fashioned direct mail and phone calls as their final net. All of these nets use different tactics for communicating with customers. Some of them provide good information while others offer some advice wrapped in a sales pitch. But all of them have links or references to the website. This is where people can fill out a form to be contacted by the contractor or schedule service with a job scheduler that the contractor has installed on the site.

Marketing to the home improvement customer does not have to be difficult. It just has to be focused.

Top 10 Methods for Advertising Your Home Improvement Business

People often ask us the same question: “What’s the best way to advertise my Home Improvement business and gather leads?” We’ve compiled a handy list of the 10 most useful tools to advertise your business and see results.

1. Build a Good Online Presence

For what may seem like an obvious necessity for most, some companies still don’t value the importance of a good website. While most companies do have an online presence, it may not be attractive or user-experience optimized. A good website should convey the businesses’ goals, experience, qualities, and services in an easy to read way. There should be a blatant call to action, and sufficient information for the viewer. If the potential client can glance at your page and get all the important information needed, you are that much closer to reeling them in.

2. Search Engine Optimization

Many people think that SEO is solely related to building links and advertising your website link. A large part of search engine optimization is related to the way your page is set up. Are you taking advantage of meta keywords and titles? Are you using headers properly? Does your site have a large amount of unique content optimized for targeting certain keywords? These are all important things to consider.

3. Craigslist

Craigslist is a great way to advertise your services. You can hire a designer to create a small ad for you to embed into your Craigslist post, or simply use HTML to format a nice, easy to read, eye-catching advertisement. Re-post as per Craigslist’s guidelines and keep your business’s name out there.

4. Adwords

Google provides a great PPC (pay-per-click) advertising system which will target related websites that use Google Adsense to display your ads. You can target your chosen demographic, choose how much you’d like to pay for every click, and modify the appearance of your ad. They offer text ads, image ads, and rich media ads (flash, animation).

5. Social Media

These days social media is becoming the leading the way for advertising and creating a “friendly” relationship with your clients and fans. Create a Fan page on Facebook, establish a Twitter account, or create a blog. these are all great methods to attract your customers.

6. Blog Commenting

Find blogs related to your industry. Search them out, and post meaningful, relevant comments in the comments section. Be sure to add a link to your website, with a keyword that you’d like to target in the search engines. Slow and steady is the key to seeing results; keep at it on a daily/weekly basis and in due time you’ll see results.

7. Local Advertising

If your business is based locally, an ad in a local magazine or newspaper is a great option. Some companies provide direct mail advertising, which allows you to localize your advertisement in a demographic of your choice.

8. Content is King

Creating and publishing unique content will provide your website visitors with an interesting read, a potential link-back, and will improve your chances at getting picked up by the search engines. Google is beginning to heavily penalize websites with unoriginal content, and content of poor quality. Don’t get cut by the search engines. Keep your content interesting, unique, and greatness will follow.

9. Word of Mouth

Sometimes in these technological days we forget the importance of word of mouth! Don’t ever underestimate the power of a good recommendation. Treat your customers with respect and handle their job with excellence and you just might get the good word passed on.

10. Physical Ads

Physical advertisements such as billboards, bus benches, and other sign-age are often expensive, but they are generally high-profile and attention-getting. If you have the marketing funds available, give it a shot and see how it works. Create a marketing campaign and if the results are lower than you expected or needed, try another route.

While there are many methods that businesses use to market themselves, these are the top 10 ways to achieve positive results in this ever-advancing technological age. Try these steps for yourself and watch your business rise to success!

Home Security – A Good Home Improvement For a Recession

When money gets tight, we’re less likely to spend it on luxury home improvements. Sure we’d still like those swimming pools, high-end kitchen upgrades, and expensive electronics systems, but for many of us they aren’t in the budget right now.

That doesn’t mean you shouldn’t take any trips to the home improvement store at all this year though. If you’re a homeowner, you’ll have some routine maintenance that you don’t want to defer, but you may also want to consider making some home security upgrades.

In times of economic hardship, increasing your home’s security can make a lot of sense. With more people out of work, robberies increase and even random acts of violence can be more common as people’s tensions are high.

I know that even in my quiet semi-rural neighborhood, there have been more instances of break-ins and even robberies in the last year. Just a couple of weeks ago, our little family-run gas station was robbed at gun point. Fortunately, the police caught the robbers after a car chase, but it was eye-opening since we don’t think of this as being an area of high crime (or any crime most of the time).

You may find similar things happening in your own neighborhood these days.

Fortunately, upgrading your home security doesn’t have to mean spending a ton of money for a big fancy system that costs thousands of bucks to install and brings extra fees for monitoring each month. There are some simple (and not that expensive) steps you can take:

Upgrade your door hardware. You may want to go “beyond simple door locks” and check into door chains, hinge bolts, rack bolts, and the like.

Change your locks. Unless you were the first person ever to move into your house, condo, apartment, etc., you really have no idea for sure how many keys to your house exist out there. It’s possible that previous owners had extra keys made and handed them out to friends and family for access. Changing locks is an easy upgrade and ensures you know where all the keys to your house are.

Keep garages and storage sheds locked. A lot of folks leave detached garages and storage sheds that are unlocked or poorly locked, but this can be a big mistake. These out buildings often have ladders, tools, and other items that can help burglars gain access to your house. Keep these structures secure.

Keep your home well-maintained. It can be tempting to let the lawn go or let the bushes grow out of control–who has time for yard maintenance anyway–but homes that are in good repair are actually less likely to be targeted. Homes with tall lawns and the like can look vacant, and vacant houses are appealing targets for thieves.

Consider a home security system. While burglar alarms are more expensive than the other upgrades I’ve mentioned, they can be extremely useful. Just having a system (especially something with visible elements such as outdoor security cameras) can be a huge deterrent as burglars would rather break into houses that are easier targets. To save money, check into DIY systems.

While this is just the beginning of home security upgrades you may want to consider, it is a good start. Check out home security blogs and websites for more information and ideas.

Inexpensive Home Improvement Tips

Like all other essential elements our home also requires constant maintenance to stand strong against any sort of internal and external damage. Our home is precious; it also undergoes regular wear and tear. So it becomes inevitable for us to spend certain amount of time and money in regular home improvement. Often it becomes difficult for us to bear such expenses because of financial instability.

The price of every home accessory is increasing day by day which is making even the simple maintenance issue difficult to afford. Home Maintenance generally depends on how we view our home. It is important to consider its importance to understand its positive side.

Benefits of Home Improvement

1. It increases the property value
2. It lower the long term cost of home maintenance
3. It helps to estimate the monthly or yearly cost of home repair
4. It helps to upgrade the home interior
5. It delays the depreciation rate of the home accessories and increases their longevity

Choosing the right material during the primary home furnishing or home renovation is essential. We generally don’t consider the cost of maintenance and repair while purchasing home accessories of the first time but it is vital to cut down cost in the future.

With the help of few simple tricks and referring proper home improvement guide, these following benefits can be easily made affordable. It is important to collect relevant information and stay up-to-date with the various products available in the market in this section.

Here is few simple steps that can be followed

Few Home Maintenance tips within budget

1. Use fiber- cement instead of vinyl or aluminum to upgrade siding
2. Do regular inspection of equipments that requires regular maintenance to change them on time to avoid the cost of further damages
3. Follow proper procedure to keep the home items neat and clean
4. Use neutral color to paint the walls
5. Collect information,compare the cost to choose the best price
6. Choose eco- friendly items
7. Keep a toolbox at home to do the basic repair work yourself

Consulting an expert can also help to follow an affordable way to carry on home improvement.

Daisey Brown is a home renovation expert who shares her opinion and comments in different home decoration blogs. She offers personalized remedies and solutions for home improvement. She has relevant experience in this field to provide proper home improvement guide.

Increasing Traffic to Your Home Business Blog – 5 Simple Tips

You have just finished creating your blog masterpiece and it is now ready for the world to see, but you are now facing a bigger challenge. Increasing traffic to your home business blog will be your next big step, as without traffic your business will not be making any money soon.

There are lots of ways to bring more traffic to your blog, and over time you will have to incorporate many of them in your marketing. One thing to remember is that you can get lots of traffic from the search engines if you post relevant and useful information on your blog consistently. The search engines are favorable to them for this very reason, they provide unique content on a regular basis.

Here are 5 easy tips for increasing traffic to your home business blog:

(1). Write And Submit High Quality Articles – One of the most effective ways to promote your blog is to write informative articles that provide useful information to your target audience. This is the same process that you would use to promote your website; however, instead of your website address in the resource box it would be a link to your blog.

(2). Participate In Forums – Increasing traffic to your home business blog is all about getting the word out about it, and building backlinks. Participating in forums that are in your niche provide a simple way to let people know about your blog while creating more links. These are people who are already interested in information about your market.

Now you must understand one thing here, do not try to sell stuff in forums. The idea here is to provide value and build relationships. Many forums provide a signature box and that is where you will place a link to your blog. People who read your posts and would like to learn more will visit your blog.

(3). Submit To Blog Directories – Submitting to blog directories like Bloglines, Blogcatalog, liquida.com, and others can greatly increase your traffic. Just do a search in Google and you will find many blog directories to submit to. You can also submit to other traditional directories like MSN, AltaVista, or DMOZ which can help to increase your relevance in the search engines, and encourage them to send you more traffic.

(4). Recycle Bog Content – The internet is all about content and you may already have lots of it available. Use your blog content to create unique articles and reports. You already have good content on your blog that is relevant to your target audience, so combine them to create full blown reports or articles. These can be submitted to article directories like EzineArticles, GoArticles, IdeaMarketers, and many more.

(5). Offer A Free Report – Provide a free report or other valuable incentive to your visitors and encourage them to tell their friends about it. You can even make it more attractive by offering them an advanced version of your report if they tell 3 or 5 of their friends. This could easily have a viral marketing effect and could drive lots of traffic to your blog.

Increasing traffic to your home business blog can greatly impact your internet business over time. Content rules on the web, and blogs provide the ideal platform to present unique content to your visitors. Posting useful and informative information consistently is the surest way to improve visibility to the search engines, thereby encouraging them to send you lots of traffic.

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