Home Improvement Marketing

Home improvement marketing does not have to be an investment of time and money that breaks the bank. By utilizing some sound principles, and being determined to stick with a consistent marketing plan, contractors can see a growth in their business that will last for years.

The first place that most contractors need to start is with their own website. Picture the website as a large commercial fishing vessel. This vessel uses fishing nets to pull in fish. The nets are the different means of advertising. The fish, of course, are the customers.

One net could be a newsletter sent via email. The newsletter could contain seasonal articles about keeping their home in top condition as well as recipes and coupons for different services.

Another net could be a blog. The blog is a place where the contractor can share opinions on changes in the industry or discuss topics that typically receive a lot of questions.

YouTube, DailyMotion and other similar video sites can be a third net. These self directed video sites allows contractors to use one of the best advertising mediums to get their message out to their audience.

Finally, contractors can use old fashioned direct mail and phone calls as their final net. All of these nets use different tactics for communicating with customers. Some of them provide good information while others offer some advice wrapped in a sales pitch. But all of them have links or references to the website. This is where people can fill out a form to be contacted by the contractor or schedule service with a job scheduler that the contractor has installed on the site.

Marketing to the home improvement customer does not have to be difficult. It just has to be focused.

Top 10 Methods for Advertising Your Home Improvement Business

People often ask us the same question: “What’s the best way to advertise my Home Improvement business and gather leads?” We’ve compiled a handy list of the 10 most useful tools to advertise your business and see results.

1. Build a Good Online Presence

For what may seem like an obvious necessity for most, some companies still don’t value the importance of a good website. While most companies do have an online presence, it may not be attractive or user-experience optimized. A good website should convey the businesses’ goals, experience, qualities, and services in an easy to read way. There should be a blatant call to action, and sufficient information for the viewer. If the potential client can glance at your page and get all the important information needed, you are that much closer to reeling them in.

2. Search Engine Optimization

Many people think that SEO is solely related to building links and advertising your website link. A large part of search engine optimization is related to the way your page is set up. Are you taking advantage of meta keywords and titles? Are you using headers properly? Does your site have a large amount of unique content optimized for targeting certain keywords? These are all important things to consider.

3. Craigslist

Craigslist is a great way to advertise your services. You can hire a designer to create a small ad for you to embed into your Craigslist post, or simply use HTML to format a nice, easy to read, eye-catching advertisement. Re-post as per Craigslist’s guidelines and keep your business’s name out there.

4. Adwords

Google provides a great PPC (pay-per-click) advertising system which will target related websites that use Google Adsense to display your ads. You can target your chosen demographic, choose how much you’d like to pay for every click, and modify the appearance of your ad. They offer text ads, image ads, and rich media ads (flash, animation).

5. Social Media

These days social media is becoming the leading the way for advertising and creating a “friendly” relationship with your clients and fans. Create a Fan page on Facebook, establish a Twitter account, or create a blog. these are all great methods to attract your customers.

6. Blog Commenting

Find blogs related to your industry. Search them out, and post meaningful, relevant comments in the comments section. Be sure to add a link to your website, with a keyword that you’d like to target in the search engines. Slow and steady is the key to seeing results; keep at it on a daily/weekly basis and in due time you’ll see results.

7. Local Advertising

If your business is based locally, an ad in a local magazine or newspaper is a great option. Some companies provide direct mail advertising, which allows you to localize your advertisement in a demographic of your choice.

8. Content is King

Creating and publishing unique content will provide your website visitors with an interesting read, a potential link-back, and will improve your chances at getting picked up by the search engines. Google is beginning to heavily penalize websites with unoriginal content, and content of poor quality. Don’t get cut by the search engines. Keep your content interesting, unique, and greatness will follow.

9. Word of Mouth

Sometimes in these technological days we forget the importance of word of mouth! Don’t ever underestimate the power of a good recommendation. Treat your customers with respect and handle their job with excellence and you just might get the good word passed on.

10. Physical Ads

Physical advertisements such as billboards, bus benches, and other sign-age are often expensive, but they are generally high-profile and attention-getting. If you have the marketing funds available, give it a shot and see how it works. Create a marketing campaign and if the results are lower than you expected or needed, try another route.

While there are many methods that businesses use to market themselves, these are the top 10 ways to achieve positive results in this ever-advancing technological age. Try these steps for yourself and watch your business rise to success!

Increasing Traffic to Your Home Business Blog – 5 Simple Tips

You have just finished creating your blog masterpiece and it is now ready for the world to see, but you are now facing a bigger challenge. Increasing traffic to your home business blog will be your next big step, as without traffic your business will not be making any money soon.

There are lots of ways to bring more traffic to your blog, and over time you will have to incorporate many of them in your marketing. One thing to remember is that you can get lots of traffic from the search engines if you post relevant and useful information on your blog consistently. The search engines are favorable to them for this very reason, they provide unique content on a regular basis.

Here are 5 easy tips for increasing traffic to your home business blog:

(1). Write And Submit High Quality Articles – One of the most effective ways to promote your blog is to write informative articles that provide useful information to your target audience. This is the same process that you would use to promote your website; however, instead of your website address in the resource box it would be a link to your blog.

(2). Participate In Forums – Increasing traffic to your home business blog is all about getting the word out about it, and building backlinks. Participating in forums that are in your niche provide a simple way to let people know about your blog while creating more links. These are people who are already interested in information about your market.

Now you must understand one thing here, do not try to sell stuff in forums. The idea here is to provide value and build relationships. Many forums provide a signature box and that is where you will place a link to your blog. People who read your posts and would like to learn more will visit your blog.

(3). Submit To Blog Directories – Submitting to blog directories like Bloglines.com, Blogcatalog.com, liquida.com, and others can greatly increase your traffic. Just do a search in Google and you will find many blog directories to submit to. You can also submit to other traditional directories like MSN, AltaVista, or DMOZ which can help to increase your relevance in the search engines, and encourage them to send you more traffic.

(4). Recycle Bog Content – The internet is all about content and you may already have lots of it available. Use your blog content to create unique articles and reports. You already have good content on your blog that is relevant to your target audience, so combine them to create full blown reports or articles. These can be submitted to article directories like EzineArticles.com, GoArticles.com, IdeaMarketers.com, and many more.

(5). Offer A Free Report – Provide a free report or other valuable incentive to your visitors and encourage them to tell their friends about it. You can even make it more attractive by offering them an advanced version of your report if they tell 3 or 5 of their friends. This could easily have a viral marketing effect and could drive lots of traffic to your blog.

Increasing traffic to your home business blog can greatly impact your internet business over time. Content rules on the web, and blogs provide the ideal platform to present unique content to your visitors. Posting useful and informative information consistently is the surest way to improve visibility to the search engines, thereby encouraging them to send you lots of traffic.

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